Innovative ideas and useful tips for MARKETING INSURANCE AGENCIES

Here are some interesting tips and and ways to market your insurance agency:

marketing for insurance agencies

  • You can include local emergency numbers like the police, fire department, poison control etc
  • You can make an automated email signature and include all information about you like your address, phone numbers, twitter, facebook, website etc.,
  • Give your clients your Cell number and reassure them of your prompt service if they have a claim or billing question and encourage them to find you referrals. It is one of the most important insurance marketing strategies.
  • By doing voluntary services, you can have very good contacts whereby you can meet the local community leaders and businessmen and can be immensely benefitted by that.
  • You can keep track of your insurance agency’s marketing plans and strategies and find out what is missing, by carrying out an online marketing analysis;
  • In the modern trend it is imperative that every businessman should have a website which allows him to publish and edit their own content.
  • Using sales videos is one great marketing strategy because just once only you make it and it can sell insurance any number of times.
  • You can think of making an advertisement on the television during a program which specifically aim at your targeted prospects.
  • You can buy yourself a decent looking mascot costume and wear an agency T shirt and walk around in public places and events in the community.
  • Professional organisations and chambers of commerce host many networking events every now and then and you can make it a point not to miss them.
  • Although a door to door relataionship building is not so easy, it is one of the most effective and at the same time cheapest marketing strategies.
  • By keeping in touch with your clients regularly and asking them, you can get good enough referrals.
  • You can sponsor a car show or the like, by which you can get an opportunity for building relationships which is the key ingredient in your agency marketing strategy.
  • You can keep in touch with your contacts by reaching out to them everyday. Relationships will be strengthened over time and they would send you referrals.
  • You can carry blank business cards and when you come across a businessman who does not have a card, you can use the blank card to get the prospective client’s details written.
  • Think of sponsoring the police department or the fire department who stand for protecting the community. They usually have very wide social contacts.

marketing for insurance agencies

  • Advertising in the facebook could work for you
  • Having a big bunch of business cards always and distributing them intelligently and creatively will be very helpful.
  • You can create a page on your website which allows people to refer their friends to your agency.
  • You can use google alerts free service from google which sends you an email anytime they find a new website with any information that you are interested in.
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